Aviva's Home Insurance Premium Breakdown

This price breakdown is for a new customer, throughout the lifetime of the policy.  They expect the premium to be split as follows:

74% is used for Claim costs.  This is the amount they pay out in claims.

13% is used for operating and marketing costs.  This includes contact centres and online support.

11% is Insurance Premium Tax.

2% is the profit which is made by the company.

Aviva's Claim Payments Breakdown

35% - Water leaks

17% - Theft

14% - Fire

13% - Accidental Damage

6% - Storm

6% - Flood

3% - Subsidence

1% - Freeze/frozen pipes

5% - Other


Claims Breakdown

Calculations based on 2016 Aviva direct home insurance policies.


Scroll to Top